CHSE Implementation on Guests' Decisions to Make a Return Visit at Volken Coffee Bali
Keywords:
Cleanliness, Health, Safety, Environmental SustainabilityAbstract
Introduction: The purpose of this study was to determine the effect of CHSE on guest decisions in making return visits at Volken Coffee Bali.
Methods: The method used in this study is a quantitative research method. Respondents used in this study were visitors to Volken Coffee Bali with a total sample of 80 respondents. The data used in this study were obtained through questionnaires, then the primary data was tested using validity and reliability tests followed by classical assumption tests and hypotheses were proven using multiple linear regression analysis.
Results: The results of the study indicate that: (1) Cleanliness has a positive and significant influence on the guest's decision to make a return visit at Volken Coffee Bali.(2) Health has a positive and significant influence on the decision of guests to make return visits at Volken Coffee Bali. (3) Safety has a positive and significant influence on the decision of guests to make return visits at Volken Coffee Bali. (4) Environmental sustainability has a positive and significant influence on the decision of guests to return to Volken Coffee Bali. The coefficient of determination shows the R Square value of 0.398. This shows that 39.8% of the guest's decision to make a return visit at Volken Coffee Bali is influenced by Cleanliness, Health, Safety and Environmental Sustainability, while the remaining 60.2% is influenced by other variables outside of this study.
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